How Brands Can Do Good Good-er
Ahh yes, it’s that special time of year again when we transition from political ads that divide, enrage, and make us cringe (oh no you didn’t, Maverick)—to sappy, happy, holiday messaging that makes us all warm and fuzzy inside, albeit still a little confused to learn every kiss begins with K-A… wait, what?! 🤔 Never …
Alexa, Where's the Nearest Restaurant?
Nearly three in 10 US voice assistant users ask their device to find neighborhood shops, restaurants and businesses, according to a Chatmeter survey.
Skittles Brings Trick-or-Treating to You by Driving a Candy-Filled Home Around Town
DDB builds 'The House That Trick or Treats You'
Lake View Cemetery
Making a historic landmark more than a destination—but a final destination.
Lake View Cemetery isn’t just a cemetery. It’s actually one of Cleveland’s most popular tourism destinations, with over 200 acres of beautifully kept grounds, breathtaking horticulture, as well as the burial site of famous Ohioans like John D. Rockefeller, President James A. Garfield, and Eliot Ness. Our campaign, which included pre-roll video, digital, and social media, along with targeted outdoor and print, was developed to remind people that even though it’s a great place to spend an afternoon, it’s also a great place to spend an afterlife.
Binge-Read These Lessons from Netflix
Never Stop Innovating. Or Die. See: Blockbuster. (Wow, that one was easy.) Give the People What They Want. Or for those fluent in ad-jargon: use data to take calculated risks and make decisions based on what your consumers want—which it should be noted, may be different from what your board or investors want. It may …
With the Firing of Hue Jackson, the Mr. Hero Curse Claims Another Victim
Brian Hoyer. Brian Hartline. Anderson Varejao. And now Hue Jackson. The Mr. Hero curse is real, my friends. And it's undefeated. With today's (long overdue)...